Marketing 101, SEO, Social Butterfly

Quick Read: You Should Make your LinkedIn Company Page a Priority. But, Why?

It breaks my heart every time I research a company and find nothing on LinkedIn; or I find a sad little sparse page with the company name, address and that’s about it. There aren’t any images or descriptions or products/services listed. It just about makes a marketer break down and cry. Why, you ask? Oh, don’t worry, I’m about to tell ya…

LinkedIn-company-page-Infographic-Image1. When future employees, customers, investors, vendors, creditors, shareholders; you name it, go looking for information about your company, they look on LinkedIn.

2. When Google, Bing, Yahoo, and so on go looking for information that future¬†employees, customers, investors, vendors, creditors, shareholders type into that magical search field, LinkedIn is a crucially important link that COULD show up on results instead of your competition. SEO 101: the more results in a search with your name and website on them, the more traffic you’ll get.

LinkedIn is a necessity in today’s business environment. Get on the band wagon already and update/create that page. Here’s a great infographic that will help motivate. If you need help with your page, I’m here.

Oh, and upload a picture on YOUR profile page, too,¬† while you’re at it. We are all tired of seeing a shadowy outline when we run across your name. Not many of us like to do business with shadowy outlines.