Marketing 101, Social Butterfly

Video is the Yang to Social Media’s Yin with These Easy Apps!

First, a disclaimer. I am new to the video scene. These are observations and suggestions from what I’ve learned in my research so you won’t have to.

I think Adobe Premiere Pro is so much fun! I made my first, very short video today by cutting and combining two videos and, of course, here’s a link. I know, I know. I’m sorry I made you go and watch my cat claw at a pigeon, but isn’t he cute!

I think the most important lesson of the day was that, as amazing as Adobe Premier Pro is, it is quite a cumbersome piece of software for the casual user. It’s really something the “Pros” use to create incredibly slick ads, videos, etc.

The good news is, there are so many easy ‘shoot, upload and post’ apps with a ton of fun features. It will seriously take you about five minutes to shoot and upload a video–even a GIF. Now you can showcase your business, employees, products and more, often. And, “often” is the key word here.

VINE – I downloaded this app which works in conjunction with Twitter. You simply touch the screen to start recording and release to stop. The fun part is you can start and stop how every much your creative, little heart likes. All Vine Video’s are a mere six seconds but it’s incredible how much you can convey in six seconds. Download and play today. Lowe’s just launched a Vine campaign. Check it out.

GIFboom –¬† It’s an incredibly easy tool that makes creating GIF’s a cinch. If you don’t know what they are, here’s a link (I promise no cat). Can you see the possibilities in having fun demonstrating a product, feature, tool, etc.? These are even shorter than a Vine video. I mean, we’re talking frames here. But, download the app and play around. You will definitely have a good time.

Of course there is nothing like a YouTube video for longer  and meatier messages, but the world is moving faster and, with it, our information is coming at is a lightning speed. Grab on to your phone and embrace the new media. How will Vine and GIFboom make an impact with your message?

Marketing 101, Social Butterfly

Building Relationships One Post or Tweet at a Time

Ahem…let me step up on my soapbox for just a moment. If you’re not utilizing resources for social media, the gap will only widen between you and customer engagement. I see proof each and everyday with clients that “don’t want to spend any time or money on something so silly.”

I have an example I always love to share. It was just after Hurricane Sandy. I jumped on Facebook to see what was up and saw that The Humane Society of the United States had set up shop in the depths of the destruction to help out. They had a post which included photos of their makeshift shelters and, most importantly, supplied a link to donate. I didn’t hesitate. I had already given funds to The Red Cross but didn’t want to miss an opportunity to help the four-legged victims.

A few months later, my cell phone rang and it was The Humane Society of the United States. It was the typical call center set up. I could hear other operators talking in the background which immediately turned me off. When the operator asked for a donation, I politely declined. At that moment, she said something snarky which made me mad.

This whole scenario got me thinking. Why did I jump at the subtle plea on Facebook and got miffed at the phone call? It’s simple. I am an intelligent and savvy consumer and giver (at least I want to think I am). When the “post” on Facebook showed up, I felt I was making the decision with no one pulling my strings. It empowered me and made me feel unique. I even “shared” the post with my 267 friends and I know, at least one of them gave too.

While the phone call made me feel intruded upon and like my Mom was calling and telling me what to do. I haven’t needed my Mom to order me around since I was 13 (okay maybe 22). The woman on the phone completely put me off and offended my intelligence and independence.

I let this be a lesson that I attempt to share with whomever will listen. It is an important one, I think. Digital has changed the consumer and we need to change with them or fail.